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Giving away customized merchandise is one of the best ways to keep your brand top of mind after a conference, trade show or promotional event ends. But let’s be honest. Branded pens and water bottles just don’t cut it anymore. Whether you’re looking to spark conversations at your booth or send attendees home with something more meaningful than a tote bag, custom lapel pins offer a creative way to promote your business.
Discover how custom lapel pins can help you enhance your corporate identity.
How Lapel Pins Enhance Corporate Identity at Conferences and Trade Shows
In the world of promotional events, it’s not always easy to stand out. Dozens of booths, hundreds (or even thousands) of attendees and countless conversations make for a huge branding challenge. Custom lapel pins enhance your corporate identity by making it easy and inexpensive to share your branding with the world.
Every pin is customized according to your unique needs, ensuring your brand image remains consistent. It doesn’t matter if you’re presenting at a conference or meeting potential buyers at a trade show. Lapel pins combine your logo, color scheme, tagline and other branding elements in one attractive package.
Why Custom Lapel Pins Are the Ideal Conference Swag
Custom lapel pins are extremely versatile. Sweatshirts are great, but you can’t wear them when it’s hot outside. Additionally, sweatshirts and tees are a bit too casual for many business events. Lapel pins work with everything from three-piece suits to polo shirts, making them ideal for conferences and trade shows. Recipients can also wear their lapel pins in any type of weather.
Best of all, lapel pins are TINY. Recipients can stash them in pockets, jewelry boxes and purses, reducing the risk that you’ll have to spend time collecting abandoned promo items before you head home from your event. Overall, giving away a unique promotional item improves the experience for everyone, ensuring participants leave with a positive impression of your business.
Top Benefits of Using Custom Lapel Pins as Promotional Items for Your Event
One of the biggest benefits of giving away custom lapel pins is that they’re highly visible. When a recipient wears your company’s pin, there’s a chance that hundreds of people will see it in a short amount of time. This gives you a chance to share your branding with the world.
Pins are also collectible, making it much more likely that recipients will keep them long past the time they normally toss unused promo items. You can even incorporate custom pins into your company’s marketing strategy, transforming them from a standard promo item into a collectible that gets people excited.
When it comes to cost-effectiveness, it’s hard to beat custom lapel pins for conferences and other events. Even after you account for the cost of design and production, pins are extremely affordable, making them ideal for businesses with limited marketing budgets.
Custom Lapel Pins vs. Traditional Promotional Items: Which Are Better for Your Event?
Traditional promotional items have their uses. If you want to encourage participants to take notes, then it certainly makes sense to hand out branded pens and notepads. But if you want something with real staying power, consider creating a custom lapel pin for your next event.
Best Practices for Ordering Custom Lapel Pins for Your Next Event
Make your corporate event giveaways even more successful by following these best practices:
- Start early. It takes time to design a high-quality pin that reflects your vision. For best results, start at least a few months before your event. Keep in mind that orders can take up to four to six weeks to receive, so planning ahead is essential.
- Create a memorable design. A good promo item doesn’t just have your company’s logo or color scheme. Work with an experienced pin maker to create something memorable, such as a pin with an unusual shape.
- Focus on quality. When you’re promoting your business, it pays to invest in quality products. Stick with enamel and other high-quality materials.
- Order extras. If you expect to meet 500 people, don’t just order 500 pins. Make sure you have extra on hand in case the event attracts more attendees than expected.
Galaxy Design Squad: Your Go-to Partner for Custom Lapel Pins and Event Merchandising
Galaxy Design Squad has extensive experience designing custom lapel pins and other promotional items for trade shows. When you work with us, you get more than just a great design. You gain access to a team of creative professionals who strive to bring your vision to life.
At Galaxy Design, we have a reputation for delivering high-quality, custom-designed products, including soft and hard enamel pins, poker chips and soft PVC items. We offer free digital proofs and no-obligation quotes to make every event a success.
Ready to bring your vision to life? Get a free quote today and see how Galaxy Design Squad can help you stand out.
